Doubletake Promotional Marketing

ROLE
Strategic and operational lead for the company’s branded merchandise function. Oversaw brand strategy, campaign development, and scalable program execution across global B2B and B2B2C clients. Drove revenue growth, streamlined operations, and introduced innovation in branded experiences.
 

MISSION
Evolved merchandise into a high-value service line by delivering impactful, on-brand experiences and increasing efficiency in a saturated market. Focused on strengthening brand engagement, client satisfaction, and long-term business value through creative, scalable solutions.
 

IMPACT

• Redesigned the company’s visual identity, including a refreshed logo, two websites, and formalized brand guidelines.

• Secured the company’s largest-ever client order, demonstrating exceptional sales and client trust.

• Built and expanded client accounts through strategic upselling and custom program development.

• Established partnerships with vendors in merchandise, technology, fulfillment, and warehousing, improving sourcing, production, and logistics.

• Ideated, pitched, developed, managed, and delivered global kitted campaigns and diverse online merchandising solutions, including gifting pop-ups, redemption code stores, employee stores, and retail e-commerce shops.

• Retained all clients during COVID-19 by swiftly adapting operations through vendor partnerships and fulfillment strategies to produce and ship kitted gift mailers worldwide.

• Contributed directly to top-line revenue growth while strengthening client retention and lifetime value, positioning branded merchandise as a key strategic tool for engagement and loyalty.

​

Note: Out of respect for the previous employer, specific internal client projects and campaign details are not publicly shared here. Visuals and project summaries include publicly available information to highlight key capabilities and outcomes.