Doubletake By Design 

ROLE
Solely conceptualized, designed, developed, and managed the Doubletake By Design turnkey platform, including brand guidelines, visuals, vendor partnerships, and an e-commerce site that simplified custom merchandise ordering.
 

MISSION
Built an all-in-one platform that enabled companies to find, design, and order fully customized, edge-to-edge branded merchandise with just a few clicks—eliminating the need for calls, meetings, or manual follow-up. Clients could download product templates, apply their own full-surface artwork—regardless of color complexity—and upload directly through the site. Pricing was based solely on quantity, making the process transparent and scalable. The platform supported giveaways, gifts, and retail merchandise, delivering seamless brand expression and operational ease.
 

IMPACT

• Streamlined 24/7 online ordering, significantly reducing time and labor for both the company and its clients.

• Established vendor partnerships that ensured quality, reliability, and competitive pricing.

• Enhanced brand consistency and improved operational workflows.

• Enabled clients to track order status, manage artwork submissions, and complete the full process directly through the self-service platform.
   

Note: Bethany created and launched this turnkey platform, designed to streamline operations and scale the business. As the sole person with the technical expertise to support it, she led all aspects of strategy, design, and execution. Following her departure, the platform was deactivated, likely due to the company’s lack of in-house expertise to sustain it. The decision to discontinue the platform was not a reflection of its design or functionality, but a result of the company’s inability to continue its operation post-launch.