Doubletake Higher Ed

ROLE
Founded and led the company division, overseeing the ideation, creation, development, and management of turnkey programs, brand guidelines, and a website—ensuring cohesive brand identity and a seamless user experience.
 

MISSION
Developed targeted, repeatable programs that help higher education institutions stand out in a competitive market, reduce time and labor for both company and client staff, and positively impact the bottom line. These programs foster lasting college traditions and create memorable student experiences.
 

IMPACT

• Generated dependable, recurring revenue streams for the company.

• Increased client loyalty, longevity, and expanded revenue opportunities.

• Boosted student engagement and achieved adoption by collegiate institutions, strengthening both brand recognition and student retention.

• Designed, set up, and personally represented the company booth at the 2023 Annual NASPA Conference in Boston, MA, engaging directly with conference attendees.
   

Note: Out of respect for the previous employer, specific internal client projects and campaign details are not publicly shared here. Visuals and project summaries include publicly available information to highlight key capabilities and outcomes.