The Treasure Bracelet

This venture reflects entrepreneurial leadership, with full ownership of the company, brand development, merchandise design and production, brand-aligned packaging, marketing, and end-to-end e-commerce execution.

ROLE
Designer and owner of a jewelry company sold through D2C and B2B e-commerce channels, brick-and-mortar retailers, and online distribution partners. Leveraged Shopify for direct-to-consumer sales and Brandboom to streamline wholesale ordering for retail buyers. Founded and managed all aspects of the business, including product development, sales, and growth strategy.

MISSION
Created The Treasure Bracelet as a meaningful, stylish everyday accessory symbolizing gratitude, intentional living, and personal growth. Designed to inspire wearers to reflect on life’s inner treasures.

IMPACT

• Cultivated a loyal, engaged customer community through purposeful product creation and value-driven brand storytelling.

• Established a distinctive and emerging brand identity that gained traction in a competitive category, differentiating through thoughtful aesthetics and meaningful messaging.

• Achieved notable media exposure with features in national and international publications, including OM Yoga & Lifestyle Magazine, Yoga Magazine, and Elevated Existence Magazine.

• Expanded market visibility and brand credibility, driving strong customer acquisition and solid sales performance.

• Developed strong retail partnerships and online distribution channels, supporting broad geographic reach and brand recognition.