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strategy. operations. impact. 

Driving the development and execution of high-impact, brand-aligned consumer products, programs, and operational systems that fuel business growth and organizational alignment at scale.

about.

about.

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Bethany Stafford is a strategic leader with a multidisciplinary approach to growth. She identifies untapped opportunities through market analysis and a deep understanding of business needs, then translates them into programs, services, products, and experiences that create tangible business value.
 

Her work brings together strategy, brand, digital experience, technology, artificial intelligence, and operations to create cohesive, scalable systems. She looks beyond the immediate need to understand how an idea can work more efficiently, serve people better, reduce overhead, and eliminate unnecessary manual labor.
 

From developing company divisions, new revenue streams, and business models to building repeatable programs and turnkey experiences designed to be intuitive for employees, clients, and customers alike, she brings ideas from concept through implementation. Her approach combines creative vision with operational thinking, connecting people, processes, technology, and brand around a shared objective.

projects.

experience.

Merchandise Production

Product Manager/Product Developer

Idea Generation

Product Design

Product Roadmap

Proposal/Present

Source

Purchase

Prototype

Manufacture

Ship

 

Decoration Methods
Screen Print
Digital Print

DTG Print

Pad Print

Foil Stamp

Dye Sublimation

Heat/Vinyl Transfer
Embroidery/3D Puff/Applique/Patch
Engrave/Laser Etch 

Emboss/Deboss​​

e-Commerce / Websites

Platforms Used To
Design & Develop Sites

Shopify

Brandboom

Ecwid

Godaddy

Wix

Weebly

BrightStores

SAGE
 

Custom Web Development
From Scratch

Partner with Drupal & WordPress Developers

​

Types

e-Commerce

Gifting Platforms

Redemption Pop-up Shops

Employee/Client Swag Shops

Static Websites

Dynamic Websites

Corporate Websites

Vendor Relations & 3PL

Supplier Partnerships

Bulk Production Vendors (domestic/overseas)

Print-on-Demand (POD) Vendors

Cultivate Vendor Relationships

Negotiate Vendor Terms 

Integrate Third-Party Systems

Manage Supply Chain

​

Order Fulfillment

B2B, B2C, D2C, B2B2C

Warehouse

Inventory Management

Kitting

Fulfillment

Distribution

Bulk/Drop Ship 

(ocean/air/ground)

Order Tracking

Harmonized System (HS) Code

Customs Duties & Tariffs

Goods and Services Tax (GST)

Value-Added Tax (VAT)

Branding
& Marketing

Sales & Business Development

Mediums

Merchandise 

Print

Retail/Gift/Mailer Packaging

Email

Video

Social Media

Web

​

Tools

Buffer

Hootsuite

Google Analytics

​

Membership & Associations

Advertising Specialty Industry (ASI)

Promotional Product Association International (PPAI)

American Marketing Association (AMA) 

Approach

Research

Strategy

Prospect

Earn/Retain

Upsell/Cross-sell

Present
(phone, video, in-person) 

 

Tools
Lead Generation
(Hoovers, Lead411, etc.)

Artifial Inelligience
(ChatGPT, GPT Workspace, etc.)

​

Audience 

C-Suite

Decision Makers

​​

Project/Product/Account Management 

Strategy
Initiate

Plan

Execute

Monitor

Control

Closure

 

Tools

HubSpot

Salesforce

FileMaker

Insightly

SAGE/ESP

Demand Bridge

Yesware

Lavender

Quickbooks
 

industries
served.

Tech, Mobile App, Retail, Fashion, Food, Healthcare, Sports, Media, Beverage, Advertising, Construction, Nonprofit, Education, Real Estate, Legal, Financial

selected
   cilents.

VF Corporation, Macy’s, PBH Foundation, Barnes & Noble, PWC, Nautica, 

Relevant Agency, NYC H+H, Charity Miles, Mass General Brigham

get in touch.

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© 2026 Bethany Stafford

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